BUILD. POST. POST AGAIN. BE LOUDER.
Great products routinely disappear because their founders do not already have an audience, do not want to perform online every day, or cannot outspend companies that already own attention.
THE LIVE MARKET FORGreat products routinely disappear because their founders do not already have an audience, do not want to perform online every day, or cannot outspend companies that already own attention.
The product is the athlete. The founder is the owner and coach. DFC puts products into distribution lanes and keeps the scoreboard. Real discovery, intent, saves, pass-alongs, and independent coverage create movement.
Products can rise, cool off, get passed, break out, flatline, and come back. A good product should have a career — not one launch day.