THE LIVE MARKET FOR
DISCOVERY+1
A real visitor keeps the Player Card visible long enough to qualify.
01
WHAT SCORES
These are the current scoring plays. Every one requires a real market consequence.
EXTERNAL REFERRAL+2
A qualified visitor arrives from somewhere outside DFC.
INTENT+3
Someone chooses to leave DFC and visit the product website.
SAVE+4
Someone bookmarks or watches the product.
PASS-ALONG+6
A privately shared product is actually opened by the recipient.
MEDIA HEAT+4 / +8
Independent coverage scores. Major independent coverage gets the higher value.
YOU CANNOT SCORE YOURSELF.
Posting your own updateEditing your cardChanging a version numberYour own clicksCommentsFollower countPaid upvotesClaiming a cardChoosing an avatarRefreshing repeatedly
Those things can help keep a card accurate or create a new chance to be seen. They never create movement by themselves.
DFC CAN OPEN THE DOOR.
Homepage placement, industry Wires, Wire emails, outbound industry outreach, search, RSS/JSON feeds, and pass-alongs can put a product in front of people.
DFC PLACEMENT0 POINTS+REAL HUMAN REACTIONMOVEMENT
The score is never boosted simply because DFC chose to distribute a product.
04
RECENCY WINS
DFC is interested in what is moving now, not who has been famous the longest.
NOW100%
2 DAYS85%
3 DAYS70%
4 DAYS55%
5–7 DAYS40% → 20%
Quiet time does not create fake negative points. Old reactions simply matter less as they age. That is how a product moves from hot to cooling or flatlining without inventing punishment.
THE BOARD TELLS YOU WHAT IS HAPPENING.
WATCHING
DFC is tracking the product. No major live movement yet.
HOTMeaningful positive movement is happening now.
TRENDINGMomentum is building across recent days.
BREAKOUTHigh momentum plus strong current movement.
COOLINGEarlier movement is aging out.
FLATLININGThe product has gone quiet.
REVIVEDA quiet product has started moving again.
FRIENDS AND EMPLOYEES ARE NOT A CHEAT CODE.
DFC uses visitor uniqueness, daily event caps, owner exclusion, same-company checks, network-cluster throttling, duplicate prevention, crawler filtering, and source attribution.
SEND ≠ +6The recipient must actually open the product.
OWNER ACTION = 0Owners do not score their own products.
REPEATS GET LIMITEDDuplicate and clustered activity is throttled.
BOTS DON'T PLAYKnown crawler traffic is filtered out.
THE ONE RULE TO REMEMBERDFC CREATES OPPORTUNITY.
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