Every button should answer one question:
How does this move?
Most platforms organize themselves around posting and reaction. Dead Founders Club is being organized around what happens next: discovery, amplification, resurfacing, dispatch, and external reach.
Drop
Publish a startup, track, design, product, film, essay, collection, tool, or announcement with a declared distribution goal.
Amplify
Push worthy work into more feeds and discovery surfaces. The core social action is movement.
Resurrect
Bring back work that died unseen, launched too early, or deserves another pass through the network.
Deploy
Route selected work into broader distribution rails as external channels and partnerships come online.
Tell the network what the hell you need.
Every Drop can carry an explicit distribution intent. No guessing why somebody posted it.
New product, company, collection, film, track, tool, or release.
For creators and builders who need first exposure, not fake engagement.
Music-first distribution with playable media, genre tagging, release context, and artist links.
For indie brands, fashion, objects, and direct-to-customer releases.
Work, talent, tools, services, and creative capabilities that should be hired instead of admired.
Deep work, research, demos, contrarian claims, and projects asking for serious attention.
The network should not end at our walls.
This is the roadmap that turns a feed into infrastructure. These are planned layers, not claims of existing partnerships.
Club Signal
- Topic and category discovery
- Weekly “Most Amplified” surfaces
- Founders’ Spotlight
- Music and creative discovery lanes
- Transparent reach analytics
Reach leaves the feed
- Opt-in email dispatches
- Creator launch briefs
- Editorial roundups
- Embeddable Drop cards
- Public launch pages built for sharing
Distribution rail
- Partner feeds where agreements exist
- Press and curator packets
- Playlist / showcase submissions
- API and webhook distribution
- Campaign routing across external channels
Reach analytics that matter
Not dopamine dashboards. The eventual analytics layer should tell a builder where signal came from, where it moved, what category responded, which amplification paths worked, and what happened after somebody clicked out.
We’re building the distribution layer in public.
If nobody sees it, you built a tombstone.